Katherine (Moi) Lee

DIRECTOR OF BRAND MARKETING, SOCIAL + INFLUENCER @ FARRYNHEIGHT

FOUNDER & CEO of anne Street vintage

Moi is a social expert, influencer whisperer, brand strategy brainchild and a creative daydreamer at her core. She currently works at FARRYNHEIGHT, where she leads, builds and creates work for a variety of clients. Moi focuses on developing brands or, in some cases overhauling brands - using the power of social and influencer to unlock new levels of cultural relevancy. Her passion for innovation, communication and design inspired her major in Public Relations and minor in Entrepreneurship from the University of Southern California in 2019.  Post-graduation, Moi started her career at Ogilvy where she worked for almost three years across social and influencer strategy. She then transitioned to Wall Street at Droga5, Accenture Interactive in New York City as a Senior Brand and Communications Strategist. Across both agencies, Moi worked on a range of clients and projects including The New York Times, Hennessy, Dom Perignon, L’Oreal, IHG Hotels & Resorts, Dove, Chase, Instacart and much more. She’s touched work that has been in cinema, on the red carpet, inside your phone, on the shelf and right in front of your eyes.

Outside of work, Moi started her own vintage e-commerce and IRL shop in New York City called Anne Street Vintage. As the Founder & CEO, she is responsible for the creation and growth of the entire business. Check it out on Instagram, TikTok and online.

Previous Roles

Senior Brand & Communications Strategist @ Droga5

Senior Influencer & Social Manager @ Ogilvy | Strategist @ Ogilvy | Associate @ Ogilvy