CHASE, US OPEN 2022
2022 marked the 41st year of JPMC’s partnership with the US Open Tennis Championships, and after a limited 2021 activation, we brought this high-profile partnership back in a big way to all fans nationally, in-market, and on-site. Chase’s key objectives were to invite US Open attendees to do more with Chase - showing them the value of being a customer and additionally, enhancing their fan experience at the event.
The entire campaign ecosystem included On-Site Activations such as the Chase Sound Check Room, the Chase Lounge, the Chase Pass, the Chase Terrace, the Chase Mobile Phone Charging Stations, the Chase Fan Engagement Boots and JPM Client Hosting Booths.
In New York, the campaign included DOOH, a collaboration with The Infatuation and a city event during NYFW, Chase’s Grand Slam.
Nationally, the campaign included social sweepstakes, live TV segments, and ESPN commercial units.
Lastly, the entire campaign was supported in digital and social assets.
